title: “There’s a ton of books on social media….” date: 2010-03-11 tags:

- “socialnetworking”

… so let me condense and save you the bother.

• Six degrees of seperation is an average.  If Kevin Bacon isn’t mentioned the book is sure to become valuable.
• The Dunbar number is 150 and then you only have meaningful proper relationships with a number between 2 and 8 of those people.
• Throwing Sheep…. it’s not about Farmville.
• The ⁸⁰⁄₂₀ rule applies to pretty much everything from a customer/sales ratio to the number of users that create the bulk of microblogging messages.
• Social patterns in the first life also appear in virtual worlds such as Second Life and World of Warcraft.
• There are far too many social media books covering the same ground.

I’ve read too many of these things. I’m reading no more.