title: “Groupon: Who knew that so many people liked cupcakes?”

date: 2011-11-23

I haven’t read one of these stories in a while….. but Mashable have posted a story about a London based cupcake business that once again underestimated capacity planning and the Groupon spike.

To any business….

• Think best case (low sales volume via Groupon)

• Think worst case (high sales volume via Groupon)

• Think ohmigod I’m gonna have to hire temp staff (wave goodbye to the bottom line)

Shall we have a sweepstakes on when these stories will stop?

BBC Link to story